I worked for the REVEL Race Series for 4 years but always felt that the brand needed a refresh. The brand always felt like it lacked a solid identity and direction. There were multiple crituqes about the logo's color, shape and usage. In an effort to remedy this, I rebranded the race, complete with a new name, logo and direction.

 

In creating the brand for the Rush Mountain Series, I focused on the speed and athleticism of these races. The images have a modern and minimalist feel. Using high contrast, black and white images with motion and film noise, separated it the old brand.