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Roost 195

Branding, Typography, Logo Design

I've always loved chicken wings. I am always on the lookout for new and different sauces that chicken wings are made in.

 

This was a theoretical company that is a wings eatery. The number 195 comes from the amount of countries in the world. The chicken wings are meant to be prepared in international styles and sauces.

 

The look of this restaurant is meant to look trendy and more fancy compared to most chicken wings restaurants. I tried to use colors that are different from the usual chicken wings eatery. I wanted to do something a bit different and unexpected for this type of fusion restaurant.

Programs Used
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This component in the branding presentation is a take out bag. I liked the texture shown in this image of the take out bag and I felt like it was something that a trendy eatery would have. I used the same image from the logo to simplify the brand and create a variation on this component. 

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For the business cards, I wanted to build on the wings component of the logo. Like a simple business card with lots of white space. I never want a business card to feel crowded. With the debossed affect on these cards, it can feel nicer than the average restaurant, especially if you're a wings establishment and not known for that brand. 

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With the debossed affect on these cards, it can feel nicer than the average restaurant, especially if you're a wings establishment and not known for that brand. 

I kept the same bold san-serif typography for the business card because it stood out for the name. I paired it with a thinner serif for the secondary typeface. 

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I kept the sign simple. I liked the circular shape on this sign. I think it helps the eye moving and keeps the shape simple. It also falls within the brand and intended price point of this restaurant. 

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